10 components for a functioning start-up

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Building a business and taking on the appropriate responsibilities can be challenging and uncertain. An idea and the decision to implement it are only the starting signal for a huge mountain of work.

It is often unclear where to start and how to proceed. After all, there is no one to give the instructions and no one to control the work. However, in order for a start-up to create a clean base and be strategically efficient, the following hurdles must be overcome-.


HAUGK. FailedStart-Ups 2021

1. the right mindset (personality development)

A company is like a ship and the CEO is the engine that generates the energy to propel the ship. If the motor is too small or not properly adjusted, even the best idea will not operate.

Therefore, the attitude and knowledge of the manager are responsible for the overall development. By the right attitude, we mean the mindset.

The potential of an idea should be extrapolated with the available resources and thus yield a long-term forecast.

If this forecast seems feasible, it is pursued with the right attitude.

The required knowledge in all areas is acquired automatically, because the necessary information must be obtained so that the next results can be achieved.

Starting a business always has a learning curve.


2. morality and philosophy

Every person has a character and this is allowed to flow into the start-up. If the philosophy is defined, the positioning can be enormously simplified in connection with the offer.

Based on a company’s values, morals, and attitude, the desired customer can more quickly identify with or differentiate from those values.

This leads to the basic clearing out of unwanted contacts and saves resources, time and nerves.

3. the perfect customer avatar

How can a company function if the target group is not defined?

What is a target group?

A certain type of people who exhibit certain characteristics as well as interests can feel either more or less connected to a company. The goal is to find out which person with which characteristics is the ideal customer.

Factual research is a significant means of defining target groups and enables these individuals to be addressed directly. If your target doesn’t feel engaged while shopping, how are they going to make a purchase? Not a chance.

It helps to create an avatar that comprehensively describes the perfect customer and to use the terminology that this avatar uses as well.

4. bring the performance to the point

An offer and a product are two different things. This is also explicitly perceived by the clientele.

The offer of a company is perceived by the clientele as a solution to their problem. An offer targets an explicit problem of the explicit target group. It is explained which negative aspects lead to which consequences. However, it also explains how and why this problem is solved.

A proposal is basically a sales guide that walks the prospect through the entire history of this problem, convinces them that your company’s solution is the only good one, and convinces the CUSTOMER to buy from you.


A product, on the other hand, is the embodiment of the solution in the form of a purchasable unit. Now, if the prospective customer wishes to purchase the solution advertised in the offer for a fee, the summary of the solution in the form of a package, subscription or booking is required.

This clearly shows what the customer receives and at what price.

5. advertise, sell, and address the customer avatar accurately.

Assuming the target audience is defined and your startup has a solid foundation and a clean offering. So how do you want your message to reach the target person? Using the existing digital possibilities, it is not witchcraft to reach the target group.

Social media, search engines and platforms offer marketing services that help you inform your audience with your offer.

There is no need to knock on doors. The overall setup of your startup is the prerequisite for successfully addressing the target audience. Once the first four hurdles have been overcome, the sale can begin.

Cold calling, online campaigns or collaborations are potential ways to turn your offer into sales. Take advantage of today’s opportunities and simplify the process of acquiring new customers.

6. create a business model

Now you’ve been able to rake in your first sales and are fully motivated to see your business grow. However, you notice that the day-to-day business takes away any time you have for strategic matters and you don’t get to take care of growth.

In order for you to avoid this business trap, an automated business model is necessary. Processes, customer inquiries and new customer acquisition can be automated.

The question of how this is done depends on your business model and can be implemented with creative solutions.

7. find the right information and facts

For a rational and comprehensible starting position, all speculations regarding word choice, target group interests, offer formulations, etc. must be based on facts.

Only in this way can a successful structure be obtained. Research is one of the most important steps of a start-up.

8. test the customer language

To find out if the previous work is also effective, the perception must be tested. Ads can be served on targeted platforms based on ads, and the feedback provides conclusions that help verify or falsify the targeting.

It may only need to be adjusted in detail so that the correct target group is addressed. This requires a budget and an open mind.

9. achieve the entrepreneur status and do not worry about the day-to-day business.

Once traffic is built and customer orders are successfully processed, a system exists. The system is a bird’s eye view of the individual processes. Now it is the entrepreneur’s task to optimize the processes.

This means that the processes of day-to-day business are delegated, which requires personnel capacities. Digital tools can help to organize the processes fully automatically. This saves personnel costs and ensures a low error rate.

10. measure results and scale potential

All outcomes should be measured and scaled. Whether it’s lead generation costs, process handling costs, maintenance costs, or personnel costs. All positions can be improved with the right attitude. This is part of the scope of duties of the managing director.

A milestone has been reached and your business is working. In order for it to grow now, and for sales and profits to increase, it needs to scale.

The applied system can be used to increase the reach and in this way address even more people.

What are you waiting for?

In order for you to implement your personal idea and achieve the goals you’ve set, all you have to do is get started and go about it with determination.

You alone are responsible for your success. And you alone can keep you from success.

You are also the only person who can make the decision to start your business or leave it.

What is your decision?

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